About Me (Sarah Mitchell) and inAirFryer

Hi, I’m Sarah Mitchell – a chef, cookbook author, and digital creator passionate about making home cooking simple, delicious, and healthier through the magic of air frying.

in chef clothes

Over the years, I’ve had the joy of connecting with a wonderful community of food lovers who share my love for easy, nutritious meals. You might know me from my debut book, The Essential Air Fryer Cookbook, which quickly became a bestseller and inspired home cooks around the world.

Since then, I’ve written several more cookbooks focused on air frying, meal prep, and quick weeknight meals. I’ve also had the honour of being featured on BBC, ITV, and the Food Network, as well as in publications like The Guardian, BBC Good Food Magazine, and The Times.

Sarah Mitchell: My Story

My air fryer journey started back in 2019, during a time when I was juggling a full-time job and raising a family. I was always looking for ways to cook wholesome meals without spending all night in the kitchen. Then one day, I received a compact air fryer as a gift—and it completely changed how I cook.

What began as a bit of fun experimenting in the kitchen soon became a full-blown obsession. I started creating quick, tasty recipes and sharing them online, and I was amazed by how many people connected with them. From that point on, I’ve made it my mission to simplify air fryer cooking and help others make the most of this fantastic appliance.

Through my website, inairfryer.co.uk, I continue to share recipes and tips that are perfect for busy families, beginners, and anyone looking to eat a little healthier without sacrificing flavour.

baked potatos

Collaborations & Partnerships

Over the years, I’ve had the pleasure of working with some fantastic brands, including:

  • Ninja Kitchen
  • Tefal
  • Tesco
  • Hello Fresh
  • Instant Pot
  • Lakeland
  • Ocado

From developing exclusive recipes to live cooking demos and campaign collaborations, I love showcasing just how versatile and fun air frying can be.

In the Media

I’ve been lucky enough to appear on TV, radio, and in print, sharing my love of air fryer cooking with even more people. Highlights include:

  • TV: ITV Good Morning, Channel 5, BBC Food Specials
  • Radio: BBC Radio 2, Times Radio, Food Talk Show
  • Press: The Sunday Times, BBC Good Food, Ideal Home, Woman & Home, The Independent

Whether I’m doing a cooking demo or chatting on a podcast, I always enjoy helping others feel more confident in the kitchen.

Work With Me

I’m available for a variety of collaborations, including:

  • Recipe development
  • Sponsored content
  • Cooking demos & masterclasses
  • Brand partnerships & endorsements
  • Guest appearances for media and events

If you’re interested in working together, feel free to reach out for my media kit and partnership opportunities.

Explore My Recipes

From crispy starters and hearty mains to indulgent desserts, my air fryer recipes are all about flavour, simplicity, and joy. Whether you’re cooking for one or feeding a crowd, you’ll find tons of inspiration over at inairfryer.co.uk.

Let’s make everyday meals a little more exciting—one air-fried dish at a time.